Anecoop’s Citrus Edge: Scaling Smarter Decisions with Aerobotics
One of Europe’s largest fruit cooperatives is tracking citrus growth and improving campaign planning across 21,000 farmers using drone data and TrueFruit analytics
“To plan the right commercial campaign, you must first understand – in detail – what’s happening in the field.”
That insight from Nicolás Juste, Project Coordinator at Anecoop, captures the challenge faced by one of the world’s largest fruit cooperatives: aligning supply and demand with precision.
Based in Spain, Anecoop represents a second-degree cooperative made up of 70 first-degree cooperatives and over 21,000 farmers.
Their reach spans Europe and beyond, supplying citrus to a wide variety of clients with different sizing and timing requirements.
With so many growers and so much fruit moving through their system, Anecoop turned to Aerobotics and its TrueFruit platform to better forecast fruit size development, streamline sampling, and sharpen campaign planning.
Citrus at Scale: Coordinated Quality
Anecoop exports and markets a broad range of fruit crops, including:
Clementines and mandarins
Navel and juicing oranges
Lemons
Persimmons, watermelons, and pomegranates
In such a diverse product portfolio, being able to measure and compare performance across regions, varieties, and farms is essential.
As a project coordinator, Nicolás Juste is responsible for sourcing, testing, and implementing new agricultural technologies across Anecoop’s test plots.
Only the tools that demonstrate a clear improvement are rolled out to their farmers.
After evaluating multiple options, Anecoop selected Aerobotics’ TrueFruit platform as a key part of their digital transition.
How TrueFruit Supports Anecoop’s Citrus Operations
For Anecoop, a successful campaign begins with understanding fruit development early in the season. The team uses TrueFruit to collect size data from individual blocks and predict future size distributions, which supports both sales forecasting and client allocation.
The process includes:
Weekly scanning of fruit in the field to build accurate growth curves
50-day harvest forecasting based on current size trends
Mobile phone data collection by cooperative members and farm staff
Real-time upload to dashboards, allowing central teams to monitor block-by-block development
Size-based allocation to clients, matching blocks to commercial requirements using visual indicators in the app
By building and tracking growth curves over time, Anecoop’s team can predict final fruit sizes well before harvest. This enables more confident commercial planning and reduces last-minute surprises.
Reducing Costs, Increasing Efficiency
One of the most tangible benefits of Aerobotics’ technology for Anecoop has been the reduction in manual sampling costs. Before adopting TrueFruit, estimating fruit size at scale was labour-intensive and inconsistent.
Key benefits observed include:
Lower cost per sample compared to traditional methods
Faster, more frequent data collection
Increased visibility for central planners and commercial teams
Greater autonomy for cooperative members, who collect data themselves
More accurate block allocation for high-value clients
As Nicolás explains, profitability in agriculture increasingly depends on adopting technologies that improve speed, visibility, and accuracy. For Anecoop, TrueFruit has delivered on all three fronts.
Watch the Testimonial
Anecoop’s journey with Aerobotics has been captured in a short video featuring Nicolás Juste and their in-field approach to citrus growth tracking.
Summary:
Key Aerobotics Advantages
Weekly field-based fruit size scanning
Growth curve forecasting up to 50 days in advance
Integration with 70 cooperatives and 21,000 farmers
Real-time dashboards for commercial teams
Reduced labour and sampling costs
Improved matching of blocks to client requirements
Scalable, efficient, and easy to use
Anecoop’s success shows what’s possible when large-scale agricultural networks adopt the right technology. With Aerobotics, they have brought precision and predictability to a complex supply chain – one that demands speed, transparency, and quality at every step.
To learn more, visit Aerobotics' Anecoop Success Story.
